I have always been a coffee fanatic. For years, coffee was my go to fuel—until it started working against me.
After being exposed to toxic mold in my family home, my health took a hit. Brain fog. Fatigue. Sluggishness. No matter how much coffee I drank, I never felt fully energized. I often felt worse.
Through years of research and biohacking, I discovered a hard truth: mold toxins are in over 90% of coffee. The very thing I relied on for energy was stealing it from me.
So: I quit coffee.
But I didn’t stop searching for a way to make it better.
After creating Bulletproof Coffee as a mold-free solution, I knew I could create something even better.
I wanted to create coffee that wasn’t just free from toxins—but one that actively supports detoxification, replenishes nutrients, and fuels the body’s natural energy production.
That’s why I started a new chapter with Danger Coffee.
Innovation driven by obsession
Dave Asprey is a man of many firsts. From selling caffeine molecule t-shirts online at the start of ecommerce, to pioneering functional coffee—his need for a good cup of coffee set Dave upon a path that would ultimately define his career.
1994
Conducts the first e-commerce trade—selling T-shirts with a caffeine molecule and the slogan, ‘caffeine is my drug of choice’.
2011-2013
Best known for Bulletproof Coffee, Dave develops functional food, including low-mold coffee beans, MCT oil, and collagen.
2015
Dave takes a concept that grew from a blog, podcast a best-selling book—and opens Bulletproof Café in Santa Monica, CA.
2022
A nod to the business that started it all—Dave adorns a tattoo of a caffeine molecule done in carbon black (activated charcoal).
2022
The movement to “Choose Danger” begins. Danger Coffee—the first ever coffee plus mineral supplement in one—is launched.
1994
Conducts the first e-commerce trade—selling T-shirts with a caffeine molecule and the slogan, ‘caffeine is my drug of choice’.
2011-2013
Best known for Bulletproof Coffee, Dave develops functional food, including low-mold coffee beans, MCT oil, and collagen.
2015
Dave takes a concept that grew from a blog, podcast a best-selling book—and opens Bulletproof Café in Santa Monica, CA.
2022
A nod to the business that started it all—Dave adorns a tattoo of a caffeine molecule done in carbon black (activated charcoal).
2022
The movement to “Choose Danger” begins. Danger Coffee—the first ever coffee plus mineral supplement in one—is launched.
Why Danger? It’s simple.
Danger isn’t just about taking risks—it’s about stepping into your full potential with confidence. It’s about having the energy to push boundaries, challenge the status quo, and create the life you want. When you choose danger, you choose to be bold, powerful, and go all in—because greatness requires energy, focus, and a little edge.